Strategy is defined as a method, or series of maneuvers, for obtaining a specific goal or result. In order to achieve your goals in business, it is not only necessary to define those goals but to develop a series of steps to accomplish them.

Your “game plan” must cover not only the moves that you are going to make, but also include alternative paths should situations change. Anticipating as many potential options as possible will help you respond in a more expedient and confident manner. We love options – choices we can make that keep us flexible and responsive.