There is so much to know about the business realm in general.  The more you know, the less likely you will be part of the ridiculously high failure rates attributed to start-up businesses.  My goal has always been to give a baseline of information to create a solid foundation for people who want to ' do their own thing.' "It's complicated, right?"  Right.  If you create a big picture orientation in the world of business and formulate some understanding the basic elements, you have something to build on.